L & L Interactive
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Portfolio

The brands we power

From live events to full brand management, we handle the hard stuff so your community can just play.

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Networks

Server networks we run

Two creator-led Rust networks, supported across the technical and operational layers that keep a brand performing at scale.

A Rust base of sheet metal and stone under snow, with snow-laden pines and grey mountains behind it.
Strategic partnership

Winterust

Built in partnership with SerWinter. Nine servers across two regions, 28,000 unique players a month, and the number one Australian region. We support the infrastructure, the live server environment, the community systems and the long-term development that keep the brand performing at scale.

Feb 2023Partner since
28,000+Unique players / mo
9Servers (4 US ยท 5 AU)
1,500Max players
#1Australian region
Server operations Community management Brand integrity
A multi-building Rust compound of patchwork sheet metal and grey stone in warm late-afternoon light.
Technical execution

Spoonkid Rust

Built in partnership with Spoonkid. Five US servers, 27,000 unique players a month and a 65,000-member Discord. From infrastructure and live operations to community systems and long-term engagement, we sustain a high-scale Rust experience built around one of the game's most recognisable creators.

Sep 2021Partner since
27,000+Unique players / mo
5US servers
1,195Max players
65,000Discord members
Custom systems Infrastructure Real-time execution

Productions

Events we have produced

Large-scale gaming events delivered end to end: planning, infrastructure, broadcast and live operations.

Rust Kick Off tournament key art showing a $100,000 prize pool over a vault break-in scene.
In partnership with Kick

Rust Kick Off

13-16 November 2025

Our largest event to date. 150 creators, 10 teams and a $100K prize pool, with over 200K peak viewers on Kick. Produced end to end by L & L Interactive: server infrastructure, moderation and live operations across all four days.

205K+Peak viewers
150Creators
10Teams
4Days live
$100KPrize pool
A purpose-built Rust arena walled in grey stone and sheet metal, with team banners and cover inside.
On behalf of Hope For The Day

FancyOrb's Global Warfare 3

24-28 July 2025

The series' biggest instalment: nation-versus-nation Rust warfare with 500 players, raising over $100,000 AUD for Hope For The Day.

275KPeak viewers
500Players
$100,000+AUD raised
See the full timeline

Engagement layer

Interactive events

Bespoke server events and unique gameplay loops that drive genuine hype, architected with technical precision.

Custom gameplay

Bespoke server events and unique gameplay loops, built from scratch rather than reskinned from a template.

Hype generation

Strategic launches and community-wide activations designed for maximum impact and seamless technical execution.

Player retention

Data-informed community moments that keep players engaged and active, backed by robust operational support.

A dark room lit by screens during a community charity livestream, points of light held up across the crowd.
Giving back

Charity events

Across creator-led events and large-scale productions, L & L Interactive has helped support fundraising initiatives that have generated meaningful impact for communities and charities worldwide.

Total raised and counting

$165,000+

Raised across community events, creator collaborations and charity-focused productions.

  • Snow Lodge Invitational

    Turkish earthquake relief

    $4,600+

  • Rustopia Invitational

    In support of Project HOPE

    $9,000+

  • FancyOrb's Global Warfare 2

    In support of Animal Humane Society

    $26,700

  • Isles of Dominion

    In collaboration with Jingle Jam

    $11,000

  • Uterust 2025

    Supporting Breast Cancer Research Foundation

    $12,350

  • FancyOrb's Global Warfare 3

    On behalf of Hope For The Day

    $100,000+

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